— Frequently asked
The honest answers.
How long does a Blueprint build take?
Your site is live within 14 business days of a complete content package, or the build is free. A working mockup of the home page is delivered within 3 days of the kickoff call. Custom scopes (e-commerce, multi-location) are quoted with their own timeline.
What does a Blueprint website cost?
Four tiers: Starter $800, Standard $1,000, Premium $1,500, and Custom from $2,500. What changes between them is scope — page count, pages per service, written copy, booking flows — not how well the site is built. Every tier is hand-coded to the same standard with the same SEO baseline. Half is paid up front, half on launch.
Do you offer monthly retainers?
Every build runs on one. Care is $99 per month — hosting, uptime monitoring, security patches, backups, and up to 30 minutes of content edits. Growth is $399 per month and adds Google Business Profile management, monthly content, review generation, and a report showing what actually moved. There is no term and no contract: cancel any month.
Do you build e-commerce sites?
Yes. Typically as a custom React frontend with Shopify or Stripe handling checkout. Storefronts with significant catalog (1000+ SKUs) are quoted individually.
Do you only work with San Diego clients?
No. Most clients are local but Casey delivers to clients across the United States. Discovery calls happen on Zoom; the work is delivered remotely either way.
Why hand-coded instead of an AI builder?
AI builders ship generic template code you rent. Hand-coded React + Next.js gives Blueprint direct control over performance, structured data, accessibility, and integrations. The code is the client’s and transferable to another developer. Custom integrations such as Close CRM, Shopify funnels, and Web3Forms are possible.
What does AI-accelerated mean?
Casey uses AI tooling to accelerate research, implementation, and quality checks. Every shipped change is reviewed, while the design decisions, copy, architecture, and polish remain human-directed.